Uniqueness Is Critical To Your Longevity
June 28th, 2007 Filed under: Uncategorized — Small Home Business AuthorOne of the more important criteria necessary to your
success building a solid Network Marketing business
is Unique Products and unique means different things
to different people. Many Networkers will say that a
product is unique as long as it isnt already being
sold on the market, or if the product is one of a
kind, or if you can fill a niche and create an income
from that.
But what does unique really mean and how will that
criteria help you create a substantial and
progressively growing residual income?
There are actually three different areas to consider.
Three criteria necessary to consider a product line
as unique And all three must be present.
Products must serve multiple different categories.
This means not one-dimensional and therefore giving a
wider range of possible customers. For example if the
product line is nutritional only, youre losing
customers based on only half the population is
interested in nutritional items. Now while half the
population is a good thing, having multiple products
that are attractive to the WHOLE population is much
better.
Companies that offer a broad spectrum of products
that actually fall in to multiple industries (such as
Personal Hygiene, Beauty, Household, Nutrition, etc),
have a greater opportunity to gain customers, since
most people agree that shopping from one Store is
easier and preferable to multiple stores or
companies.
Also, since the above-mentioned industries are each
multiple-billion dollar industries, the income
potential for the individual involved in more than
one of them will increase accordingly.
Products must be unique enough to have patents on
them. Many companies, especially nutritional
companies, are just me-too companies. They figure
that just making the product seem unique will be
enough. So they change the flavor, or the color, or
the bottle, or the so-called prime ingredient, then
re-name it and call it Unique.
Cool.
The problem with that is there are now a bunch of
other companies marketing a very similar product
with no uniqueness and no patenting ability since all
they did was change how the product appears.
To own a patent, a product must go through clinical
trials and produce a desired result that NO OTHER
product does. If there is no patent then the product
really is nothing more than a copy-cat, something
just thrown into a bottle, a jar, or a packet.
Thats why in the nutritional industry for example, a
person can walk into any store and buy all kinds of
items that have trace amounts of healthful elements.
In a patented product, those elements are profoundly
present and effective. But in a me-too product, the
effects of healthful elements (eg. garlic or
glucosamine), are more often than not, minimized or
even neutralized due to mass production ingredients
and inability to use the patented formula of the
original recipe.
So be aware of copy-cat products. They can produce
some excitement out of the gate, and if the MLM
company is managed extremely well, may even last
a few years. But once the initial hype has run its
course, people will realize that these products are
just like all the others.
Products have to serve the masses. This is crucial!
Many one-dimensional companies are faced with this
problem: You the distributor have to SELL or
convince the prospect that they NEED this product
and so do all your potential down lines!
Most single-product companies have products that
prospects at this time in their lives simply do not
use! So the first thing a distributor needs to do is
convince the prospect they NEED the item in question.
All kinds of issues come up from that.
Good salespeople are hard to find for one thing.
And since most people hate to sell or just plain
suck at it, how in the world will a substantial and
progressively growing residual income ever be
achieved when all of your future customers must
come through the efforts of people who can not
or will not sell? The MLM industry is not about
sales (believe it or not).
To be successful here, you need to be able to help
people. Thats it. Help people find solutions to
their problems. When you do that, people will want
to buy from you and get involved with you.
Now the best way to help someone is to show him
or her a product that they already use, but has the
uniqueness already mentioned in the first two
points. So basically, all the prospect has to do now,
in order to take advantage of your offer or your
company, is switch stores.
I mean, theyre already buying similar products from
somewhere else albeit inferior me-too products
right? So if you can help them by either saving them
money or increasing the effectiveness of the products
(or both), you will gain a new customer.
If every single person you meet or know or who visits
your website, is already using similar products to
what your company is offering, then they are a
potential new customer when you meet the above criteria.
Add in the moneymaking aspect (since stores like
Wal-Mart or Costco or Safeway or all other retail
stores they currently buy from don’t pay them to
shop there), you also have a much greater potential
of a substantial long-term business.
