The Business Of Enterprenuership
August 9th, 2010 Filed under: Small Home Based Business — Small Home Business Author
Are you really an entrepreneur; a person who takes risks to create change? Or are you just one of those multitudes who hide under the title of an ‘entrepreneur’ to make ends meet?
So much fuss about entrepreneurship, yet so little impact in our country Nigeria. Why? Because many people going about with the title of an entrepreneur are not really in it to create change (significance); they are in it to make a living (survival). And when survival is the FOCUS, then mediocrity becomes the OUTCOME. What we see are a bunch of businesses offering inferior goods and services yet charging exorbitant prices at the very expense of their stakeholders; customers, employees, suppliers and society in general. Their singular focus is on what they will get (profit) rather than on what they will give (value). If you went into business or your reason for starting a business is to make a living (survive), I suggest you re-evaluate your options and go back to the drawing board again. Going into business simply because you want to make money (profit) is far too much a price to pay as an entrepreneur. I mean isn’t that what employees do; working nine-to-five in order to make ends meet? Why in the world would you choose to become an entrepreneur (be your own BOSS) just because you want to make a living when there is already a far more easy alternative for that -employment. If you are so much in need of money in order to make a living (survive), please go get a job and stop wasting your precious time posing as an entrepreneur!
Survival (making a living) is not the goal of entrepreneurship but rather significance (making a difference). You would greatly be doing yourself a disservice if you became an entrepreneur simply to make ends meet. You are only short-changing yourself on the long run because entrepreneurship demands more work from you than an average nine-to-five job ever would. Entrepreneurship is not the ideal choice for those who simply want to get by in life (survive); entrepreneurship is the ideal choice for those who want to live life according to their own terms and therefore will demand more from life in order to get what they really want (significance). Entrepreneurship is not for those who take what they are given in life and in self pity call it their fate, NO! Entrepreneurship is for those who take what they are given in life and rather than accept it as their fate, go all out using what they have been given to get what they really want. Entrepreneurship is about using your life to do what you really love and truly care about -passion. It’s not about submitting to the status quo (enjoying comfortability); it’s about challenging the status quo (creating change). A true entrepreneur at their very core is a renegade; someone who is bent on creating change even though it means going against the norm. Does this sound like you?
Adeyanju Oke
