Starting a Small Home Business

Generating Additional Revenue Through “Re-Activating” Your Clients

April 27th, 2009 Filed under: Uncategorized — Small Home Business Author

Is your revenue is dwindling? Or you are looking at extra ways of making more money with your business?The interesting thing is that you have a minefield of opportunities staring your directly in the face your current client base and the clients that have done business with you in the past.

The key protocol here is to send them a letter in which you state your appreciation of their current/past business with you and then provide them with a mouth-watering offer to transact with you again.The nature of this offer will depend on the nature of your business, so it would need to be tailored to the specific circumstance. However, these incentives will relate to one or more of the following should the client decide to perform additional transactions with you:

• Providing discounted fees for further business
• Providing specific bonuses

It is human nature to pay particular attention when being made a special offer! So be bold in your attempts to generate additional revenue from your current and past clients using this process.

The catch is really to write a letter that will work well. This is no easy task, so it is suggested that you give it good thought whilst preparing the letter, as you do not want to come across as desperate. The key is to remain professional whilst asking for additional business.

Another key factor is to ensure that your client base is segmented correctly so as to ensure that your re-activation efforts are not jeopardised by applying inaccurate information to this process.

So the bottom line is this it is likely that you have available to you a vast reserve of business development opportunity. By communicating with and making special offers to old and existing clients, you are likely to grow your business much more so than if you just relied on the business with your current clients.

To learn more about getting the most leverage from your professional services marketing visit MarketActivator.com.

Francois Van Der Merwe is a Professional Services Marketing Specialist, with more than 15 years’ client service and global marketing experience gained at Deloitte & Touche. Francois has lived and worked on 5 continents in that time, most recently at Deloitte’s New York global headquarters, where he was Global Marketing Director for the Technology, Media & Telecommunications Industry Group. In 2008, Francois returned to Sydney, Australia and has changed his focus to that of helping small business owners and solo professionals in developing their businesses. Read more at http://www.marketactivator.com/about/